Cardinals games on Fox Sports
Considering the average number of
households watching games, FSMW averaged 98,000 TV households in the
To help put the Cardinals positive results into context, overall the 17 Fox Sports Net (FSN) regional networks saw their baseball viewership drop 4 percent year-to-year.
Local ratings were down in many markets, as a total of 19 RSNs experienced a decline this past season, including 15 of which plummeted by double digits. Only 11 of the RSNs had ratings increases for their regular-season games. Six of them showed double-digit growth from 2007, led by a pair of American League division-winners, the Tampa Bay Rays and Chicago White Sox.
In the broader picture, the national network ratings for Major League Baseball were even worse, down across the board during the 2008 regular season.
The Fox Network's MLB ratings fell 13 percent to 2.0, as viewership dropped 12.5 percent for its Saturday afternoon games. ESPN fared relatively less poorly, as their rating fell by 7 percent year-on-year. Even TBS, new to the national scene in 2008, saw a decline of almost 30 percent compared to their 2007 ratings when they broadcast only Atlanta Braves games.
Especially given that backdrop,
"Fans throughout the region really
latched on to this Cardinals team.
Our Cardinals telecasts continue to dominate local viewing, and Cardinals
baseball on Fox Sports
Note: You may have caught the slight change in name, as what was FSN Midwest is back to simply being Fox Sports Midwest. Their new logo is shown above.
Brian Walton can be reached via email at firstname.lastname@example.org
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