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A Look Inside St. Louis Cardinals Revenues

Bill DeWitt III

St. Louis Cardinals president Bill DeWitt III discusses sources of revenue for his club, including television, the relationship between tickets and player payroll, and other avenues such as concessions, merchandise and the post-season.

During Winter Warm-Up, St. Louis Cardinals president Bill DeWitt III answered a series of questions relating to club and MLB revenues. Areas covered in this segment include television contracts, the relationship between ticket revenue and player payroll, and other sources such as concessions and merchandise as well as the post-season. DeWitt III's direct remarks follow in quotes. On television...

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